Zensark, a digital solutions company, required a complete overhaul of its website to improve branding and user experience. The goal was to create a modern, cohesive brand identity and design a user-friendly website with dedicated service pages for each of the company’s offerings.
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Zensark’s existing website lacked a modern design and clear branding, making it difficult to effectively convey its services to potential clients. The challenge was to create a strong, cohesive brand identity and a website that would stand out from competitors while clearly communicating the company’s services. Additionally, the website needed to align with current design trends and user expectations.
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Our solution involved creating a completely new brand identity for Zensark, including logo design, color palette, and typography, along with the redesign of the website. We conducted competitor research and analyzed current design trends to ensure that the new website was both visually appealing and functionally efficient. The new website was designed with dedicated pages for each service, making it easier for users to navigate and understand the offerings.
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Brand Identity Research and Development
Competitor Analysis: Researched competitors’ websites to identify common design themes, user experience trends, and effective branding strategies in the industry.
User Feedback: Gathered insights from existing clients and target users to understand their expectations for a modern, professional website.
Logo and Branding: Developed a new logo that aligns with Zensark’s mission and values. Designed a fresh color palette and selected typography that reflects the company’s innovative approach.
Website Design
Wireframing and Prototyping: Created wireframes to map out the website’s structure, ensuring a user-friendly experience. Prototypes were built to visualize the final product and gather feedback from the Zensark team.
Design Iterations: Implemented feedback through multiple design iterations, refining the user interface and user experience with every round.
Page Structure: Designed dedicated service pages, making it easier for users to learn about each service offered by Zensark, including software development, consulting, and digital marketing. Each page was optimized for clear communication and conversion.
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The redesigned website improved Zensark’s online presence, providing a cohesive brand experience and better user engagement.
Service pages clearly communicate offerings, enhancing client understanding and driving inquiries.
The fresh branding and updated website design distinguish Zensark from competitors in the market.